Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

YouTube was one of the main media platforms I used in my production, research and evaluation stages.  

I used this platform to post my edits and then to embed them into my blog.

I used Premiere Pro to edit my music video. The tools and effects I used were fairly simple. However I felt that the impact it left on my finished product/s were effective. 

This is how I used Photoshop to create the cover of my digipak: 

I used a screen recorder to document this process

Evaluation Question 3

Evaluation Question 2

How effective is the combination of your main product and ancillary tasks?

It's important to make a clear connection between the main product, digipak and advertisement. This connection is significant in making a profit and attaining an image that is successful amongst my target audience.

I created a music video in the genre indie rock for my main product, produced a digipak and a poster to promote the band for my ancillary tasks.

My digipak and promotional poster

In order for my product to be a marketable success, I established a minimalistic theme and a monochromatic palette as the foundation of my merchandise to make them easy to identify and make connections between my music video and saleable/promotional media products. These are also conventional features within my chosen genre. In terms of font, I kept it simple and all of the letters lowercase so as not to draw attention away from the band's name or the cover of the digipak presented in the middle. This also keeps a neat and clean appearance that I wanted to continue asthe main theme running throughout my work was minimalism. As my main media product was strictly a narrative, I was not able to create an image of the band from it. The consumers are able to form an image from my digipak and my promotional poster advert.


The back cover of my digipak is a photo from one of the locations I filmed in. This makes a subtle link between my digipak and my music video. This also develops on the narrative and provokes thoughts of whether this location holds any sentiment to the character/s.

Evaluation Question 1

Poster Advert

I have chosen to present my advert in the form of a poster. I continued the theme of minimalism so that the consumers can easily make the connection with this advertisement to the album and artist. I included the band's name and website should they feel like they want to find out more upon viewing this ad. I also included a QR code so they can consume this media product on other platforms.

Ancillary Task Digipak

My digipak with and without the template

Looking into the minimalistic approach indie rock bands take to visually advertising their products led me to portray my product with a simple, monochromatic design. In my research, I have also deducted that the indie rock genre doesn't tend to present the band physically, rather, using art or their logo for loyal fans to identify them. From these particular album covers, there is nothing to shout to the consumers "this is us!" making it more about the album art and the music rather than the band themselves.   

I designed the whole digipak in Photoshop.
The girl depicted in my album cover is from my music video. This forms a connection between the video and the album. Although I challenged the conventions of the genre with depicting a face to represent the album, I recreated the visuals of white paint to obscure the subject's identity. This depersonalises the image, adding the element of a traditional artists medium to develop the conventional use of abstract art in indie rock products.  The brush tip I used was under the assortment labeled 'wet brushes'.

   
I chose a black background to highlight the contrast between the image of the girl and the jagged white paint line; this adds clarity and boldness to the image. Following another convention of the indie rock genre, I left out text from the front cover leaving only the art. There is also no indication of the identity of the artist or a recognisable logo. This opens up an opportunity to allow customers to explore new music without forming a quick and biased opinion if they were to be familiar with the band.


For the back cover I kept the monochromatic palette to maintain a sleek and simple aesthetic. I replicated the appearance of white chalk on a blackboard. This directly targets a specific demographic; teenagers/young adults. Where this reflects a classroom environment, the informality of this design also resonates a care-free, feel good attitude and the consumers can identify this with the musical content. At the bottom (from left to right) I included the copyright information, the band's website, their record label's logo and a barcode.

Inside right and left of my digipak

Music Video - First Production & Final Edit

First Production:

Final Edit:

I felt like the narrative in my final edit has more of a prominent development in comparison to my first edit. In the first video, the story was a little confusing as there was a lack of variety in the scenes. The character onscreen didn’t show any changes in emotion to signify a failing relationship. I re-edited this by reversing clips, slowing them down and replacing some of them with dimly lit scenes to convey a sombre mood.